Joseph Michelli - Crafting Customer Experiences
Probably best known in this industry for his book, The Starbuck’s Experience, on this episode he has us look to the automotive industry for lessons on crafting compelling customer experiences.
- What Mercedes Benz can teach all of us about great restaurant experiences
- Tips for measuring customer impact
- How to pick the people for your customer experience team
- Getting buy-in from your organization for a shift in the customer experience
Joseph Michelli Experience Website: http://josephmichelli.com/